The Visions of

  • Becoming a model company in the Chinese garment industry.
  • Striving for the first position among China’s export and import garment enterprises, and ensuring a fifth or higher position.
  • Striving for a fifth or higher position in sales volume out of Chinese garment manufactures, and ensuring a tenth or higher position.
  • Becoming a famous transnational enterprise in the world garment industry.

 

The Growth Strategies of

Supply chain management:

  • Expand the global sourcing network
  • Invest in the overseas low-cost manufacturing base
  • Focus on value and continue the Average Selling Price uptrend
  • Emphasis on product design and technology application
  • Seek strategic acquisitions of international distributors that could enhance global sales and distribution network

Retailing business development:

  • Multi-brand operator
    • Firmly build up La Go Go to become a major Chinese mid-end mass market ladies' wear brand
    • Seek opportunities for long-term cooperation with reputable international brands
    • Facilitate the entry of international brands into the PRC market
  • Retail network expansion
    • Improve store efficiency and increase same store sales (SSS)
    • Strengthen brand marketing
    • Launch flagship stores in Tier-1 Cities
    • Increase penetration and coverage in Tier-2 and Tier-3 Cities
 
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